Vividata - Survey of the Canadian Consumer & Research Reports

Canadian-focused survey data on print and digital media exposure, product usage (including brand-level information), lifestyles, and attitudes of consumers. Coverage includes a wide range of consumer product and service sectors, such as personal care, travel, apparel, finance, leisure, beverages, etc., as well as the readership of specific Canadian magazines and newspapers. Excellent resources for libraries supporting business programs. As well, useful for other disciplines related to social sciences.